iiYoga™ www.iiYoga.com
Without Psi Pi we wouldn't exist, they encouraged, funded and help keep us on track. This included setting up our initial web site, helping us focus on the brand and concept. Providing the know how to create ebooks, audio cds and now our own online shop.
Many Many Thanks, iiYoga Nov 06
Brief
The initial idea came about through the synergy of Joshua Isaacs Yoga and Tantra background and our expertise in NLP, Tai Chi and creating efficient models for training and delivery.
In the process of refining and developing the core for what became iiYoga, we devised the brand name in order to create a clear future space, and decided upon production values for future work.
Solutions
- E-books - The creation of e-books was the obvious way to let people know about the new method quickly and easily, saving production costs and time.
- Audio CDs and MP3s - Using state of the art recording facilities, we enabled iiYoga to record 3 audio meditations, and provided the backing soundtracks.
- Electronic delivery - We set up an online delivery framework using Box.net, and also our custom shopping cart software.
Web Links
- www.iiyoga.com - The main iiYoga site, as founded by Joshua Isaacs and Simon Hedley, detailing the benefits of iiYoga, a free ebook to download and much more.
- shop.iiyoga.com - The main iiYoga shop, where people can buy ebooks, cds, training and sessions.
